“Synergy” was the word East Central University’s President John R. Hargrave, television legend William C. Thrash and Regent Connie Reilly all used to describe the cohesive talents working together in the offices and classrooms of the Hallie Brown Ford Fine Art Center, as nearly 150 people gathered on July 22 for the formal opening of the William C. Thrash Television Studio.
In his opening remarks, President Hargrave described the Fine Art Center as the “jewel of the campus.” As an alumni of ECU himself, Hargrave introduced another alumni, the guest of honor, Bill Thrash of Oklahoma’s OETA, whose name and presence will forever be etched on the walls of the new high definition television studio. Thrash was raised in Ada, OK and is no stranger to the halls of ECU. He began his career in an ABC affiliate, KTEN, before catapulting his career in Oklahoma City. After two decades or more with OETA,
Thrash continues to stress the importance of finding stories in Oklahoma for an audience that was born and bred on a couple hundred years of red earth history.
He also gave the ECU students a goal, “I challenge the students to be creative and to stretch the envelope. My hope, in the not too distant future, is for them to develop creative programming to broadcast on
OETA.”
Later, after the ribbon cutting ceremony, the question was posed, “How soon do you expect that to happen?” “When the dust settles in a year,” was his estimation.
The vision for a Fine Arts Center and state of the art television studio began after the Telecommunications Act of 1996 that paved the way for the New media or converged media disciplines. Dr. Donna Gough was then ten years into her teaching career at ECU when she became a member of the team that outlined the vision into a practical reality that led to the creation of the jewel of Ada known as the Hallie Brown Ford Fine Art Center and the William Thrash TV Studio.
“Television production is not going away,” said Dr. Gough, from her new offices at Claflin University in South Carolina, where she now serves as Chair and Professor of the Mass Communications Department. “We knew back then that we had to train students for the converging New media that all leads to the Internet.” Gough left the halls of ECU the year the Art Center opened in 2009. Assistant Professor Chris Shofner, who now teaches television and audio production, filled her position. He is also in charge of the television studio.
The day before the dedication of the studio, Shofner was plugging in cables to the monitors and cleaning the counter tops with a feather duster. “The system is definitely high definition. It’s 250 percent better than the old system.”
Shofner himself is not much older than many of his students and understands the heartbeat of that generation. “Students love technology. There is no doubt. They love new toys.”
Shofner affirms Thrash’s challenge to the school and students, “The new system will be more hands on. The new curriculum in our department will also be more specific to the field of New media and more practical in nature.”
Thrash kept his words simple, a reflection of his 1950’s training in radio broadcast, “They [the students] should find cultural and historical stories that can be told in different ways with new and fresh ideas.”
The team effort that began in 1996 and culminated in the opening of the studio in 2009 is reflected in a quilt that decorates one of the Hallie Brown Ford hallways. Faces of former presidents and esteemed members of the campus are featured in the orange and black design. Former President Bill Cole was instrumental in the dream, and since his passing, Hargrave has taken up the baton as he brings ECU into the next decade.
By Linda Schaefer





